How often should I monitor my reputation?
Monitoring frequency depends on your sending program's stability and current situation:
Stable programs with consistent sending should check reputation weekly. This catches gradual changes before they become serious problems.
During warmup periods, check daily. New IPs and domains need close monitoring as they establish trust.
After sending high-volume campaigns, check within 24 hours. Large sends can move reputation quickly if something goes wrong.
When investigating deliverability issues, check daily until the problem resolves.
Monitoring is like checking the weather before each voyage. Experienced captains glance daily and study closely when storms approach. Ignoring the forecast leads to shipwrecks.
Build a monitoring schedule that fits your sending. Open an AI assistant with your question pre-loaded — just add your details and send.
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