How do I identify the cause of the blocklisting?
Identifying blocklisting causes:
Blocklist information:
Lookup pages often show listing reason
May reference specific incidents or dates
Some provide evidence or samples
Correlation analysis:
What sending occurred just before listing?
Any unusual volume or list sources?
New campaigns or segments?
Common causes:
Spam trap hits (purchased or old lists)
Complaint volume spikes
Compromised accounts sending spam
Authentication failures
Malware or phishing content
Investigation:
Review feedback loop reports
Check for unusual sending patterns
Audit recent list additions
The violation citation often indicates the offense. Cross-reference with your activity logs.
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