What’s the difference between IP and domain listings?
IP versus domain listing differences:
IP listing:
Blocks sending from that IP address
Can escape by changing IPs (but problem may follow)
Usually caused by sending behavior
Affects all domains using that IP
Domain listing:
Blocks content containing that domain
Cannot escape by changing IPs
Follows the brand/domain
May affect links even if not sending domain
Recovery differences:
IP: Can potentially move to new IP as temporary measure
Domain: Must rehabilitate the domain itself
Domain reputation is often harder to escape.
Ship ban versus company ban. Company bans follow you regardless of which ship you use.
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