How can you prevent re-listing?

Preventing blocklist re-listing:

List quality controls:

Never use purchased lists

Implement confirmed opt-in

Regular hygiene (remove bounces, unengaged)

Suppress old addresses

Sending practice improvements:

Monitor complaint rates

Respect unsubscribes immediately

Warm up volume changes

Segment by engagement

Technical maintenance:

Keep authentication current

Secure systems against compromise

Monitor for unusual activity

Ongoing monitoring:

Regular blocklist checks

Postmaster tool reviews

Alert on early warning signs

Prevention is easier than repeated recovery.

Maintain clean operations to stay off the violation list permanently.