How do you build a deliverability diagnostic checklist?
Deliverability diagnostic checklist structure:
Technical checks:
SPF, DKIM, DMARC passing
DNS records intact
Sending infrastructure operational
Reputation checks:
Blocklist status (IP and domain)
Gmail Postmaster reputation
Microsoft SNDS status
Feedback loop complaints
Behavioral checks:
Volume changes (sudden increases)
List composition changes
Engagement pattern changes
Content changes
Analysis:
Bounce code review
Provider-specific patterns
Segment-specific patterns
Timeline correlation
Document and standardize the checklist for consistent diagnosis.
Pre-flight inspection checklist. Systematic review catches issues before guessing.
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