What are the main indicators of reputation collapse?
Signs of reputation collapse:
Open rate crash: 50%+ drop across campaigns, especially at specific providers.
Complaint rate spike: Rising above 0.3% at any provider.
Gmail Postmaster: Domain reputation drops to "Low" or "Bad".
Bounce pattern change: New types of policy blocks appearing.
Blocklist presence: Listings on Spamhaus or other major lists.
Engagement collapse: Clicks and replies disappear.
Seed test results: Spam folder placement increases dramatically.
Throttling: Deferrals and rate limiting increase.
Multiple indicators together confirm collapse rather than normal variation.
When multiple warning lights come on simultaneously, the ship is in real trouble.
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