How to recover from sending to unsubscribes or traps?
Sent to unsubscribes:
- Fix suppression immediately
- Consider apology email (careful, may cause more complaints)
- Review how it happened
- Implement safeguards
Sent to traps:
- Cannot identify specific trap addresses
- Must clean entire suspect segment
- Apply aggressive hygiene
- May need blocklist delisting
Recovery process:
- Pause non-essential sending
- Assess reputation damage (postmaster tools)
- Clean and segment list
- Resume with warmup approach
Timeline:
- Weeks of careful sending
- Monitor closely throughout
Recalled cargo and inspection. Prove your inventory is clean before resuming shipments.
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