How to recover from sending to unsubscribes or traps?

Recovery from list errors:

Sent to unsubscribes:

Fix suppression immediately

Consider apology email (careful, may cause more complaints)

Review how it happened

Implement safeguards

Sent to traps:

Cannot identify specific trap addresses

Must clean entire suspect segment

Apply aggressive hygiene

May need blocklist delisting

Recovery process:

Pause non-essential sending

Assess reputation damage (postmaster tools)

Clean and segment list

Resume with warmup approach

Timeline:

Weeks of careful sending

Monitor closely throughout

Recalled cargo and inspection. Prove your inventory is clean before resuming shipments.