How to protect remaining healthy IPs or subdomains?
Strict traffic separation:
- Do not route problem segments through healthy IPs
- Do not mix affected domains with clean ones
- Keep transactional isolated from marketing
Monitor actively:
- Watch healthy assets for any reputation decline
- Check postmaster tools daily
- Alert on any metric changes
Preventive measures:
- Reduce volume even on healthy streams
- Focus on highest-quality segments
- Avoid any experimental sends
Contingency planning:
- Have backup sending ready
- Know how to reroute quickly if needed
- Healthy infrastructure is valuable. Protect it from contamination.
- Keep clean ships away from damaged ones. Prevent spreading the problem.
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