Should you pause all sending immediately?

Pause all marketing if:

• Major blocklist listing
• Severe reputation collapse (Gmail "Bad")
• Complaint rates over 1%
• Active abuse incident

Selective pause if:

• Problem isolated to specific segments
• Only certain providers affected
• Moderate reputation decline

Continue transactional if:

• Transactional streams not affected
• Using separate IP/subdomain
• Critical business operations depend on it

Consider:

• Continued bad sending makes recovery harder
• Total pause may cause business disruption
• Balance risk against operational needs
• Pausing buys time for diagnosis without making things worse.
• Stop the damaged ship from sailing further. Decide which cargo must still move.