What are lagging indicators of recovery? (e.g., improved inbox placement, better Sender Score)
Lagging indicators confirm sustained recovery:
Postmaster tool improvements:
Gmail reputation moving from Bad/Low to Medium/High
SNDS status improving to green
Sustained improvement over weeks
Inbox placement:
Seed tests showing more inbox delivery
Less spam folder placement
Consistent across providers
Engagement metrics:
Open rates returning to healthy levels
Click rates improving
Reply rates normalizing
Third-party scores:
Sender Score improving
Reputation service ratings rising
Lagging indicators take 2-4+ weeks to reflect changes.
Full health takes time to restore after the crisis passes. Patience is required.
Was this answer helpful?
Thanks for your feedback!