What are lagging indicators of recovery? (e.g., improved inbox placement, better Sender Score)
Postmaster tool improvements:
- Gmail reputation moving from Bad/Low to Medium/High
- SNDS status improving to green
- Sustained improvement over weeks
Inbox placement:
- Seed tests showing more inbox delivery
- Less spam folder placement
- Consistent across providers
Engagement metrics:
- Open rates returning to healthy levels
- Click rates improving
- Reply rates normalizing
Third-party scores:
- Sender Score improving
- Reputation service ratings rising
- Lagging indicators take 2-4+ weeks to reflect changes.
Full health takes time to restore after the crisis passes. Patience is required.
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