How long should I monitor reputation after a recovery period?
Intensive phase (0-4 weeks after recovery):
- Daily metric checks
- Postmaster tools every day
- Blocklist checks regularly
- Immediate response to any dips
Transition phase (4-8 weeks):
- Every-other-day deep checks
- Continue watching for backslide
- Gradually relax if stable
Ongoing monitoring (8+ weeks):
- Weekly deep reviews
- Automated alerts for anomalies
- Regular postmaster checks
Never stop monitoring entirely:
- Past issues can recur
- Early detection prevents future crises
- Maintain vigilance even after recovery. Relapse can happen.
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