How long should I monitor reputation after a recovery period?
Post-recovery monitoring timeline:
Intensive phase (0-4 weeks after recovery):
Daily metric checks
Postmaster tools every day
Blocklist checks regularly
Immediate response to any dips
Transition phase (4-8 weeks):
Every-other-day deep checks
Continue watching for backslide
Gradually relax if stable
Ongoing monitoring (8+ weeks):
Weekly deep reviews
Automated alerts for anomalies
Regular postmaster checks
Never stop monitoring entirely:
Past issues can recur
Early detection prevents future crises
Maintain vigilance even after recovery. Relapse can happen.
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