What list hygiene practices are crucial after hitting traps?

Post-trap-hit hygiene requirements:

Immediate actions:

Stop sending to suspect lists/sources entirely

Segment list by engagement

Remove anyone not engaged in 6+ months

List cleaning:

Run through validation service

Remove role addresses (info@, sales@)

Remove obviously invalid patterns

Source audit:

Review where addresses came from

Stop using suspect sources permanently

Verify consent for remaining addresses

Going forward:

Implement confirmed opt-in

Regular engagement-based suppression

Validate at point of collection

Trap hits require wholesale list quality improvement.

After hitting inspections, overhaul your entire cargo sourcing and quality control.