Can you fix reputation overnight?

Myth: Make some changes and reputation is fixed by tomorrow.

Reality: Reputation recovery takes time.

Why overnight fixes do not exist:

Reputation is built over time

Providers need to see sustained improvement

Algorithms require data over multiple sends

Trust is earned gradually

Typical timeline:

Minor dip: 1-2 weeks

Moderate damage: 2-4 weeks

Severe damage: 4-8+ weeks

What you can fix quickly:

Technical issues (authentication)

Stop problematic sending

Request blocklist removal (process takes time)

Set expectations appropriately for recovery timeline.

Trust lost over days takes weeks to rebuild. There is no shortcut.