Does resending to openers fix reputation faster?
Myth: Resending to openers is always a safe strategy.
Reality: Resending has risks and limitations.
Problems with resending:
Open data unreliable (MPP, blocking)
Fatigues engaged users with duplicates
May cause complaints from annoyed recipients
Diminishing returns
When resending can work:
Different content, not repeat
Appropriate time gap
Clear value for recipient
Better approach for recovery:
Send to engaged users (not resend)
New content with value
Respect recipient experience
Repeatedly knocking on the same doors annoys even friendly neighbors.
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