How do you migrate safely from root to subdomain sending?
Root to subdomain migration process:
Setup:
Create subdomain DNS records
Configure SPF, DKIM, DMARC for subdomain
Set up ESP to send from subdomain
Test authentication thoroughly
Warmup:
Begin subdomain warmup with small volume
Use most engaged segments
Follow normal warmup schedule
Traffic migration:
Gradually shift traffic from root to subdomain
Start with certain campaign types
Monitor subdomain performance
Completion:
All applicable traffic on subdomain
Root domain reserved for transactional or deprecated
Update any customer-facing references
Opening a new office while gradually transferring operations from the old one.
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