How to log and archive deliverability test results?
What to archive:
- Postmaster tool screenshots (dated)
- Blocklist check results
- Seed test placement results
- Engagement metrics exports
- Bounce log summaries
Organization:
- Date-stamped folders
- Consistent naming convention
- Linked to incidents/campaigns
Format:
- Screenshots for visual tools
- CSV/Excel for metrics
- JSON for automated tools
Retention:
- Keep at least 6-12 months
- Longer for incident documentation
- Enables historical comparison
- Archives enable trend analysis and learning from past incidents.
- Ship logs preserved for future reference and learning.
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