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Why is DMARC important for email security and deliverability?

DMARC protects recipients from impersonation and protects senders from brand abuse. Mailbox providers reward authenticated and aligned traffic with stronger domain reputation.

A strong DMARC policy is also required for BIMI, which allows approved senders to display their logo directly in the inbox strengthening trust and recognition.

A domain with DMARC is treated as a vessel flying an official flag. It signals trustworthiness and authority in the open sea of email.