Can automation fix bad content or bad lists?

Myth: Automation will make poor performing programs better.

Reality: Automation amplifies what you put into it, good or bad.

What automation cannot fix: Bad content: Irrelevant, poorly written, or unappealing content. Bad lists: Invalid addresses, purchased lists, non-consented contacts. Bad strategy: Wrong audience, wrong offer, wrong timing. Bad data: Incorrect personalization, outdated information.

How automation amplifies problems: Bad content reaches more people faster. Bad lists generate complaints at scale. Strategic errors repeat across all recipients.

Prerequisites for automation success: Quality content that delivers value. Clean, consented lists. Sound strategy and targeting. Accurate, complete data.

Automation is an amplifier. Fix the inputs before automating.