Is it safe to automate reactivation campaigns?

Myth: Reactivation automation is too risky.

Reality: Reactivation automation is safe and valuable with proper controls.

Legitimate concerns: Dormant addresses may have become traps. Disengaged recipients may complain. Volume to inactive users affects metrics.

Safe reactivation practices: Graduated approach: Start with recently inactive, not long dormant. Volume limits: Control daily/weekly reactivation attempts. Complaint monitoring: Watch closely and pause if complaints rise. Suppression triggers: Stop after N attempts without response.

Benefits of automation: Consistent, systematic reactivation attempts. Quick suppression of non-responders. Clear documentation of win-back efforts. Scalable process for ongoing hygiene.

Reactivation is not inherently risky. Uncontrolled reactivation is risky. Controlled automation manages the risk.