How to ensure automations update suppression data in real-time?
Real-time suppression prevents sending to contacts who just opted out:
Event-driven architecture: Suppression events trigger immediate updates. No waiting for batch sync. Automation checks current suppression state.
Webhook integration: ESP sends webhook on unsubscribe. Connected systems receive instant notification. Suppression applies before next send.
Synchronous checks: Automation queries suppression status before each send. Real-time verification, not cached status. Slight latency is acceptable trade for accuracy.
Cross-system sync: Unsubscribe in any system propagates to all. Central suppression list referenced by all senders. No system operates with stale suppression data.
Verification testing: Test unsubscribe and verify no further sends. Monitor for send-after-unsubscribe incidents. Alert immediately on failures.
Real-time means before the next send. Any delay risks compliance violations.
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