What are common compliance violations in automation?

Automation creates specific compliance failure patterns:

Missing required elements: No unsubscribe link in marketing emails. Missing physical address. Misleading subject lines.

Opt-out failures: Continuing to send after unsubscribe. Unsubscribe not working in automated emails. Delayed suppression allowing sends.

Consent issues: Sending to contacts who never opted in. Using data beyond scope of consent. Re-marketing to deleted contacts.

Identification problems: Unclear who is sending. Multiple brands sharing send identity. Affiliate sends without clear disclosure.

Transactional abuse: Marketing content dominating transactional emails. Losing transactional exemption through promotional content.

Prevention: Compliance checklist for all automation. Template standards ensuring required elements. Automated testing for compliance requirements.

Automation amplifies violations. One non-compliant template sends thousands of violating emails.