Compliance & Consent in Automation

The law still applies to "robots." This section explains that an "automation" is still "marketing mail." You must have consent to start the journey, and every single email must still have an unsubscribe link.

11 questions in this topic

How do you ensure automation respects consent? What is the risk of triggering emails to unsubscribed contacts? How can double opt-in protect automation logic? How do GDPR and CAN-SPAM affect automated messages? What is “silent consent drift”? How to ensure automations update suppression data in real-time? How to handle data deletion requests across automated flows? How to prevent accidental resends after unsubscribes? How does frequency capping relate to consent? What are common compliance violations in automation? How can automation make audits easier?

Questions about Compliance & Consent in Automation