How does frequency capping relate to consent?

Frequency capping connects to consent through recipient expectations:

Implied frequency expectations: Subscribers consent to receive email. They do not consent to unlimited email. Excessive frequency violates reasonable expectations.

From consent to complaint: Willing subscriber receives too many emails. Frustration builds; unsubscribe seems like too much effort. Spam button becomes easier response. Complaint generated from consented relationship.

Frequency as consent protection: Caps prevent overwhelming recipients. Keep communication within expected bounds. Maintain positive relationship that preserves consent.

Preference integration: Let subscribers set frequency preferences. Automation respects stated limits. Explicit frequency consent is strongest.

Regulatory consideration: Some interpretations of consent include reasonable frequency. Excessive sends may be argued as exceeding scope of consent.

Consent is not a blank check. Frequency capping respects the boundaries of willing relationships.