Reporting & Optimization for Automation

How to "tune" your auto-pilot. This section covers how to measure an automation's success not just by "opens," but by its "conversion rate." We'll cover A/B testing inside a workflow (e.g., "which 'Welcome Email #3' works best?").

11 questions in this topic

How do you measure automation performance? What’s the difference between flow-level and email-level reporting? What’s the right KPI for automated campaigns? How does conversion attribution differ for triggers? How can you isolate performance per trigger type? How do you optimize send delays for engagement? What’s the impact of automation fatigue on metrics? How can automation improve customer lifetime value (CLV)? How do you test automation improvements without breaking flows? How can reputation improvements be tracked over time? What are benchmark engagement rates for triggered emails?

Questions about Reporting & Optimization for Automation