How can reputation improvements be tracked over time?

Reputation improvement requires consistent measurement over time:

Inbox placement monitoring: Track placement rates using seed testing or monitoring tools. Compare inbox vs spam folder rates over weeks and months. Segment by mailbox provider to identify specific issues.

Engagement trends: Monitor open and click rates over time. Rising engagement suggests improving reputation. Declining rates may indicate emerging problems.

Complaint metrics: Track complaint rates from feedback loops. Decreasing complaints indicate healthier sending. Provider-specific complaint data from postmaster tools.

Postmaster tool metrics: Google Postmaster Tools: Domain and IP reputation grades. Microsoft SNDS: Complaint rates and trap hits. Yahoo: Delivery metrics and issues.

Correlation analysis: Connect reputation metrics to automation changes. Identify which improvements had impact. Learn what drives positive reputation signals.

Reputation changes gradually. Tracking over time reveals the trajectory your practices create.