How do you measure automation performance?

Automation performance requires multi-dimensional measurement:

Engagement metrics: Open rates, click rates, click-to-open rates. Compare to batch campaign benchmarks. Track trends over time.

Conversion metrics: Actions taken after automation (purchases, signups). Revenue attributed to automation touches. Conversion rates by automation type.

Flow metrics: Entry volume: How many trigger the automation. Completion rate: How many finish the sequence. Drop-off points: Where recipients exit.

Efficiency metrics: Revenue per email sent. Cost per conversion. Time to conversion from trigger.

Comparative analysis: Automated vs batch performance. Performance across different automation types. A/B test results within flows.

Good measurement answers: Is this automation achieving its purpose? Define success before measuring it.

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