How does conversion attribution differ for triggers?

Conversion attribution for triggered emails has unique considerations:

Triggering event influence: The customer action that triggered the automation already indicated intent. Did the email drive conversion, or would they have converted anyway? Attribution must separate email impact from existing intent.

Timing complexity: Triggers fire at various points in customer journey. Attribution windows must account for when automation started. Same conversion window applied to all triggers may not make sense.

Multi-touch interaction: Customer may receive triggered and batch emails before converting. Other channels (ads, organic) influence alongside automation. Attribution models must handle this complexity.

Attribution approaches: First-touch: Credit to automation that started engagement. Last-touch: Credit to final email before conversion. Multi-touch: Distributed credit across interactions. Incrementality: Measure lift vs control group without automation.

Triggered emails respond to intent. Measuring their true contribution requires isolating their effect from that pre-existing intent.