How can you isolate performance per trigger type?

Isolating performance by trigger type reveals which automations drive value:

Segmented reporting: Report on each trigger type separately. Compare welcome vs cart abandonment vs post-purchase. Identify high and low performers.

Tracking parameters: Include trigger type in UTM parameters or custom fields. Enable downstream analysis by trigger origin. Track through conversion for attribution.

Control groups: Hold out small percentage from each trigger type. Compare converted rates: automation vs no automation. Calculate true incrementality per trigger.

Metrics by type: Engagement rates differ naturally by trigger type. Transactional has higher opens than promotional. Compare to type-appropriate benchmarks.

Investment decisions: Which trigger types generate best ROI? Where should optimization effort focus? Which deserve expanded investment?

Not all triggers are equal. Isolated measurement reveals where automation adds the most value.