What are benchmark engagement rates for triggered emails?

Question

Review My Emails · Accepted Answer

Triggered emails consistently outperform batch sends. Typical benchmarks:

Open rates: Triggered: 40-50% (varies by type). Batch promotional: 15-25%. Transactional: 60-80%.

Click rates: Triggered: 10-20%. Batch promotional: 2-5%. Transactional: 10-15% (when applicable).

Click-to-open rates: Triggered: 20-35%. Batch: 10-15%.

Conversion rates: Vary significantly by industry and offer. Cart abandonment: 5-15% recovery. Welcome sequences: 3-10% conversion.

Factors affecting benchmarks: Industry and audience characteristics. Trigger type and timing. Content relevance and personalization. Mobile vs desktop behavior.

Benchmarks provide reference points, not targets. Your specific audience and context determine what is achievable.