How to avoid over-triggering after major events (purchases, unsubscribes)?

Major customer events should pause or redirect other automations to avoid awkward timing:

After purchases:

Suppress cart and browse abandonment immediately. The customer converted; abandonment messaging is irrelevant and potentially annoying. Focus post-purchase automations on the transaction, not continued selling.

After unsubscribes:

Global suppression prevents any marketing automation. Only transactional emails related to existing obligations should send. Respect the opt-out completely.

After complaints:

Immediate suppression from all marketing. Review whether transactional is truly necessary. The relationship is damaged; more email makes it worse.

Implementation:

Post-event suppression windows (e.g., no promotional email for 7 days after purchase). Event-based exit conditions in all relevant flows. Priority rules that recognize major events.

Major events reset context. Automations designed before the event may no longer be appropriate after it.