How can you detect automation loops or duplicates?
Automation loops and duplicates can quickly damage reputation and recipient experience. Detection methods include:
Volume monitoring: Sudden spikes in automation volume suggest something is looping. Set alerts for volume exceeding normal thresholds.
Per-recipient tracking: Monitor how many times individuals enter flows. Multiple entries in short periods indicate problems.
Send frequency analysis: Recipients receiving many emails in short windows suggests overlapping or looping automations.
Flow interaction mapping: Document how automations connect. Review whether exit from one flow could trigger entry to another that leads back.
Prevention measures:
Entry limits ("can only enter this flow once per 30 days"). Loop breakers ("exit after 5 sends regardless of conditions"). Deduplication logic ("if already received similar message, skip").
Loops are insidious because each step seems logical. Detection requires watching the whole system, not just individual flows.
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