How do I manage sending cadence within an automation workflow?

Sending cadence within automation workflows determines how recipients experience your communication:

Spacing between messages:

Welcome sequences: 1-3 days between messages. Educational drips: 3-7 days depending on content depth. Nurture sequences: 5-14 days for longer consideration cycles. Re-engagement: 3-7 days between attempts.

Factors affecting ideal cadence:

Purchase cycle length: Longer cycles support longer spacing. Content depth: More substantial content needs more reading time. Engagement response: If recipients engage quickly, you can move faster. Competitive context: Crowded inboxes may need more frequent presence.

Adaptive cadence:

Accelerate for highly engaged recipients who click through quickly. Slow down or pause for those not engaging. Exit entirely for persistent non-engagement.

Cadence shapes perception. Too fast feels pushy. Too slow loses momentum. Match the pace to the relationship.