Can users be in multiple automation workflows at once? How do I manage that?

Yes, recipients frequently qualify for multiple automations simultaneously. Management strategies include:

Allow selective overlap:

Some flows can coexist: welcome AND post-purchase if timed correctly. Others should not: cart abandonment AND browse abandonment for the same session.

Priority rules:

Define which flow takes precedence when conflicts arise. Transactional typically beats marketing. Higher-intent flows (cart abandonment) beat lower-intent (browse abandonment).

• Mutual exclusion:
• "If in Flow A, cannot enter Flow B." Prevents competing messages about similar topics.
• Global frequency caps:
• Limit total volume regardless of how many flows the recipient is in. Forces prioritization of most important messages.
• Consolidation:
• When multiple triggers fire, send one thoughtful message rather than several fragmented ones.

Multi-flow management requires system-level thinking. Individual flows may make sense alone but create chaos together without coordination.