Can users be in multiple automation workflows at once? How do I manage that?
Yes, recipients frequently qualify for multiple automations simultaneously. Management strategies include:
Allow selective overlap:
Some flows can coexist: welcome AND post-purchase if timed correctly. Others should not: cart abandonment AND browse abandonment for the same session.
Priority rules:
Define which flow takes precedence when conflicts arise. Transactional typically beats marketing. Higher-intent flows (cart abandonment) beat lower-intent (browse abandonment).
Mutual exclusion:
"If in Flow A, cannot enter Flow B." Prevents competing messages about similar topics.
Global frequency caps:
Limit total volume regardless of how many flows the recipient is in. Forces prioritization of most important messages.
Consolidation:
When multiple triggers fire, send one thoughtful message rather than several fragmented ones.
Multi-flow management requires system-level thinking. Individual flows may make sense alone but create chaos together without coordination.
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