How does a system detect false positives in bounces?
Detecting false positive bounces prevents incorrect suppression:
Pattern analysis:
Sudden spike in bounces from one domain. Known-good addresses suddenly bouncing. Bounce codes inconsistent with claimed error.
Cross-referencing:
Compare against recent successful deliveries. Check if address engaged recently. Verify domain is still operational.
Anomaly detection:
Unusual bounce rates for specific segments. New bounce patterns not matching historical behavior. Mass bounces from single provider.
Verification methods:
Retry after delay before permanent suppression. Manual review of suspicious classifications. Test delivery to sample addresses.
Common false positive causes:
Temporary server issues. Auto-responders misclassified. Overly aggressive spam filtering.
False positives remove valid subscribers. Build safeguards against hasty suppression.
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