Skip to main content

How does a system detect false positives in bounces?

Detecting false positive bounces prevents incorrect suppression:

Pattern analysis:

Sudden spike in bounces from one domain. Known-good addresses suddenly bouncing. Bounce codes inconsistent with claimed error.

Cross-referencing:

Compare against recent successful deliveries. Check if address engaged recently. Verify domain is still operational.

Anomaly detection:

Unusual bounce rates for specific segments. New bounce patterns not matching historical behavior. Mass bounces from single provider.

Verification methods:

Retry after delay before permanent suppression. Manual review of suspicious classifications. Test delivery to sample addresses.

Common false positive causes:

Temporary server issues. Auto-responders misclassified. Overly aggressive spam filtering.

False positives remove valid subscribers. Build safeguards against hasty suppression.