How can misinterpretation cause accidental suppression?
Accidental suppression removes valid addresses through misclassification:
Common causes:
Ambiguous codes: Generic errors classified as hard bounces. Temporary as permanent: Transient issues treated as final. Auto-reply confusion: Vacation messages as bounces. Provider quirks: Non-standard responses misread.
High-risk scenarios:
New bounce patterns not in dictionary. Provider changes error format. Bulk classification without review. Aggressive suppression thresholds.
Prevention strategies:
Conservative defaults: Soft bounce until proven hard. Threshold requirements: Multiple failures before suppression. Review queues: Human check on ambiguous cases. Monitoring: Alert on unusual suppression rates.
Recovery:
Maintain suppression audit trail. Allow manual unsuppression. Re-engagement campaigns for mistaken suppressions.
Accidental suppression is friendly fire. Build safeguards to protect your own subscribers.
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