Does low bounce rate always mean good list hygiene?
- Myth: Low bounce rate equals clean list.
- Reality: Low bounces can hide problems:
- Silent acceptance:
- Some invalid addresses accept mail. Delivered to spam or blackhole. No bounce, but no value.
- Spamtrap risk:
- Spamtraps often accept silently. No bounce, severe reputation damage. Low bounces with spamtraps is dangerous.
- Engagement matters:
- Addresses may be valid but ignored. No bounce, no engagement. Reputation damage from ignores.
- Complete picture:
- Bounce rate is one metric. Engagement rate matters more. Spam placement invisible to bounces. Spamtraps do not bounce.
- Low bounces necessary but not sufficient. Combine with engagement and placement data.
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