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Bounce Myths & Misunderstandings

Busting the myths. This section debunks common errors, like "a soft bounce is no big deal" (it is) or "I can just re-try hard bounces later" (you can't). It's the 'true navigation' that separates a clean list from a sinking one.

10 questions in this topic

Are soft bounces harmless? Can you resend to a bounced address if it’s temporary? Do bounces always mean the address is bad? Is “message too large” the sender’s or recipient’s fault? Are bounce codes standardized across the industry? Can you “fix” high bounce rates without removing addresses? Does using an ESP guarantee bounce accuracy? Can Gmail hide real bounce reasons? Does low bounce rate always mean good list hygiene? Do blocklists always send bounce messages?