What is enrichment transparency and how to disclose it?

Enrichment transparency means being open about how you obtained and expanded contact data. Under GDPR, this isn't optional.

• What to disclose:
• That you have their personal data
• Where the original data came from
• What additional information you added through enrichment
• Why you're contacting them (your lawful basis)
• How they can access, correct, or delete their data
• When to disclose:
• At first contact with the individual
• Or within one month of obtaining the data, whichever comes first
• If you obtained data from a source other than the individual directly
• How to disclose:
• Brief explanation in the email itself
• Link to your privacy policy with full details
• Contact information for data-related inquiries
• Example language:

Your contact information was obtained from [source]. We're reaching out because [reason]. You can learn how we handle your data or request deletion at [privacy policy link].

Transparency builds trust and demonstrates compliance. Evasiveness triggers suspicion and potential complaints.