How to build long-term domain rotation logs?

Systematic domain documentation prevents confusion and enables informed rotation decisions.

Information to track per domain:

• Registration date: When purchased and from which registrar
• DNS configuration: What records are set, when last verified
• Warmup status: Start date, current stage, completion date
• Campaign history: Which campaigns used this domain, when
• Volume history: Sending levels over time
• Reputation data: Postmaster Tools readings, blocklist history
• Current status: Active, warming, resting, retired

Tracking format:

• Spreadsheet with domain per row and attributes per column
• Or dedicated tool/database if managing many domains
• Regular update schedule (weekly or after campaigns)
• Historical preservation, not just current state

Decision documentation:

• Why was a domain retired?
• What triggered rotation decisions?
• Which campaigns performed best on which domains?
• Patterns across domain lifecycle

Benefits:

• Informed decisions about domain rotation
• Prevents reusing problematic domains
• Enables learning from historical patterns
• Supports team handoffs and continuity

Good records enable good decisions. The captain's log preserves the fleet's history.