How to build long-term domain rotation logs?

Systematic domain documentation prevents confusion and enables informed rotation decisions.

Information to track per domain:

Registration date: When purchased and from which registrar

DNS configuration: What records are set, when last verified

Warmup status: Start date, current stage, completion date

Campaign history: Which campaigns used this domain, when

Volume history: Sending levels over time

Reputation data: Postmaster Tools readings, blocklist history

Current status: Active, warming, resting, retired

Tracking format:

Spreadsheet with domain per row and attributes per column

Or dedicated tool/database if managing many domains

Regular update schedule (weekly or after campaigns)

Historical preservation, not just current state

Decision documentation:

Why was a domain retired?

What triggered rotation decisions?

Which campaigns performed best on which domains?

Patterns across domain lifecycle

Benefits:

Informed decisions about domain rotation

Prevents reusing problematic domains

Enables learning from historical patterns

Supports team handoffs and continuity

Good records enable good decisions. The captain's log preserves the fleet's history.