How to audit cold email tool settings for deliverability?
Regular audits catch configuration drift and prevent deliverability problems.
Authentication audit:
Verify SPF, DKIM, DMARC for each sending domain
Test authentication using mail-tester.com or similar
Check for record errors or expirations
Confirm DKIM keys are 2048-bit
Sending configuration audit:
Review per-mailbox daily limits
Check throttling and delay settings
Verify business hour configurations
Confirm appropriate timezone settings
List management audit:
Test suppression list functionality
Verify bounce handling removes addresses
Check unsubscribe processing speed
Confirm CRM sync is current
Warmup status audit:
Review warmup completion for each mailbox
Check warmup pool engagement metrics
Verify warmup volume isn't competing with campaigns
Tracking configuration audit:
Confirm tracking domain reputation
Verify pixel and link tracking settings match intent
Test tracking across different clients
Monitoring audit:
Confirm Postmaster Tools access for each domain
Verify blocklist monitoring is active
Check alerting configuration for problems
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