How to audit cold email tool settings for deliverability?

Regular audits catch configuration drift and prevent deliverability problems.

Authentication audit:

• Verify SPF, DKIM, DMARC for each sending domain
• Test authentication using mail-tester.com or similar
• Check for record errors or expirations
• Confirm DKIM keys are 2048-bit

Sending configuration audit:

• Review per-mailbox daily limits
• Check throttling and delay settings
• Verify business hour configurations
• Confirm appropriate timezone settings

List management audit:

• Test suppression list functionality
• Verify bounce handling removes addresses
• Check unsubscribe processing speed
• Confirm CRM sync is current

Warmup status audit:

• Review warmup completion for each mailbox
• Check warmup pool engagement metrics
• Verify warmup volume isn't competing with campaigns

Tracking configuration audit:

• Confirm tracking domain reputation
• Verify pixel and link tracking settings match intent
• Test tracking across different clients

Monitoring audit:

• Confirm Postmaster Tools access for each domain
• Verify blocklist monitoring is active
• Check alerting configuration for problems