Transactional vs Marketing Compliance

The "two types of cargo." Transactional mail (like a receipt) is sent as part of a transaction and has different, looser rules. Marketing mail (like a newsletter) requires explicit consent. This section defines the crucial legal line between them.

10 questions in this topic

What’s the difference between transactional and marketing messages? When does a transactional email cross into marketing? How to separate transactional templates from campaigns? Do transactional emails require consent? What are examples of transactional message types (receipts, alerts)? How do laws treat mixed-content emails (e.g., receipt + promo)? How should “service messages” be handled in CRMs? How to structure headers for transactional compliance? How can you prove transactional intent? What happens if you misuse transactional classification?

Questions about Transactional vs Marketing Compliance