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Preference Centers

Giving users control instead of just an "on/off" switch. A preference center is a page where users can choose what topics they want to hear about (e.g., "Newsletters") and how often (e.g., "Weekly"). It's the #1 tool for reducing list churn.

5 questions in this topic

Questions about Preference Centers

What is an email preference center? What options should a preference center offer? (e.g., frequency, content types) How can a preference center reduce unsubscribes? What are best practices for designing a preference center? Should the preference center include an option to update email address?