Which providers support AMP (Gmail, Yahoo, Mail.ru)?

AMP email support remains limited to a handful of major providers. Gmail was the pioneer and has the most complete implementation-both web and mobile apps support AMP rendering, though senders must register and be approved. Yahoo Mail added support in 2019, expanding AMP's reach to another significant audience. Mail.ru, a major Russian email provider, also supports the technology.

Notably absent from AMP support: Apple Mail (all platforms), Microsoft Outlook (desktop and web), and most other email clients. This means a significant portion of any audience-often 40-60% depending on your subscriber demographics-will never see your AMP content. They receive the HTML fallback instead, making that fallback version critical rather than optional.

Before investing in AMP development, analyze your audience's email client distribution. If 70% of your opens happen in Outlook and Apple Mail, AMP investment has questionable ROI. If Gmail dominates your audience and your use cases align with AMP's strengths (forms, real-time content, in-email actions), the technology becomes more compelling. AMP's limited client support makes it a targeted enhancement rather than a universal solution-know your audience before committing resources.