What is email accessibility?

Email accessibility means designing emails that everyone can use, including people with disabilities-visual impairments, motor limitations, cognitive differences, and more. It's about ensuring your message reaches and works for your entire audience, not just those without disabilities.

Key principles: Perceivable-content must be presentable in ways all users can perceive (alt text, captions). Operable-navigation must work with keyboard, screen readers, and assistive tech. Understandable-content must be clear and predictable. Robust-content must work across diverse technology platforms.

Accessibility benefits everyone. The same practices that help screen reader users-clear structure, descriptive links, readable contrast-improve the experience for all recipients. Accessibility isn't charity; it's quality design that expands your functional audience.