Why is accessibility important in email?

Accessibility matters because a significant portion of your audience has disabilities-roughly 15-20% of the population. Inaccessible emails exclude these recipients entirely. Beyond ethics, there are business and legal reasons to care.

Why it matters: Audience reach-you're leaving revenue on the table by excluding disabled users. Legal compliance-ADA, EAA, and similar laws increasingly cover digital communications. Brand reputation-exclusionary design reflects poorly. Performance-accessible emails often perform better for everyone (clearer, more usable).

Inaccessibility is an unforced error. The practices that make emails accessible-contrast, structure, clear language-also make them better for everyone. There's no trade-off where inaccessibility improves your email. It only excludes people. Professional email programs include accessibility in their quality standards.