How can dynamic content blocks enhance email creative?

Dynamic content blocks let different recipients see different content sections based on their data-one email template, many personalized variations. This enables relevance without creating hundreds of separate campaigns.

Applications: Product recommendations-show items based on browsing/purchase history. Localized content-local stores, events, weather-relevant messaging. Lifecycle variations-different CTAs for new vs. returning customers. Preference-based content-topics they've opted into. A/B testing at scale-different content blocks per segment.

Dynamic content multiplies relevance without multiplying work. Instead of building separate campaigns for each segment, you build once with conditional logic. The template stays consistent; the content adapts. This scales personalization practically while maintaining brand consistency and design quality across all variations.