Personalization & Dynamic Content in Creative

Using data to make content relevant. This section explains how to use merge tags (like ) and dynamic content (where HTML blocks change based on the user) to make a single campaign feel like a personal, 1-to-1 message.

15 questions in this topic

How can I use personalization effectively in email content? What is personalization in email? How can dynamic content blocks enhance email creative? What are the technical requirements for dynamic content? What are static vs dynamic personalization tokens? How can personalization break deliverability (merge errors)? What is conditional content? How to personalize based on engagement history? How to use dynamic blocks safely in templates? How does personalization affect spam filters? How can you A/B test personalized elements? How to localize dynamic content efficiently? What is “creepy” personalization and how to avoid it? What is predictive personalization using AI? What is a fallback value and why is it crucial?

Questions about Personalization & Dynamic Content in Creative