How do they differ from ESP dashboards?

**ESP** dashboards show your activity within that platform: campaigns sent, opens, clicks, bounces, and unsubscribes. They focus on campaign-level metrics and **ESP**-specific features. They're the starting point for email analytics.

Analytics tools add: cross-**ESP** visibility (if using multiple senders), deeper engagement analysis (time-to-open patterns, engagement decay), **inbox placement** insights (beyond delivery confirmation), and integration with business systems (connecting email to revenue).

Difference in focus: **ESP** dashboards optimize sending operations; analytics tools optimize email program strategy. ESPs show what happened with your sends; analytics tools help understand why and what it means for business outcomes.