Analytics & Reporting Tools

The "business intelligence" tools. This section covers the tools that add on to your ESP's basic reports, providing advanced "cohort analysis," "attribution models," and "revenue tracking.

12 questions in this topic

What are analytics tools for email performance? How do they differ from ESP dashboards? What’s Google Postmaster Tools vs ESP analytics? What is DMARC Aggregate Reporting (RUA)? What is DMARC Forensic Reporting (RUF)? What’s the difference between ESP metrics and raw logs? What are tools like Postmark Analytics or Litmus Email Analytics? What is message fingerprinting analysis? How can analytics tools help detect engagement decay? What’s the risk of overinterpreting open data (MPP distortion)? What metrics should be tracked across tools for consistency? How to reconcile discrepancies between ESP and third-party data?

Questions about Analytics & Reporting Tools