What’s the difference between ESP metrics and raw logs?
ESP metrics are processed summaries: open rates, click rates, bounce percentages, and campaign comparisons. They're pre-calculated for easy consumption and optimized for common analysis needs.
Raw logs contain detailed event records: timestamps, recipient addresses, specific response codes, header information, and processing details. They enable custom analysis but require technical skill to query and interpret.
Use metrics for: routine reporting, campaign comparison, and standard KPI tracking. Use raw logs for: troubleshooting specific delivery issues, custom analysis beyond pre-built reports, compliance auditing, and advanced segmentation based on detailed behavior patterns.
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